Did you know that Sırmakeş is Turkey’s oldest bottled water? The brand, which has a history of more than 100 years, manufactures in the village of Dereseki, Beykoz, and is bottled completely naturally from the source. This long-established brand has demanded designs to renew its old face over the years and connect with its consumers.
We decided to show the source of water to the consumer on the label by correcting the label, which has become quite common over the years. While giving the feeling of greenery and naturalness to the consumer with the colors we use, we also corrected the logo and preferred a more modern, legible font.
We explained this feature of Sırmakeş, which is filling from its source in a village surrounded by greenery in Beykoz, to the consumer on the label. In addition, we made the typography of the logo more readable to modernize the brand.