Incia Liquid Soap.

Incia launched a new liquid soap series consist of 100% natural ingredients. Packaging design alternatives which are inline with this claim and “as pure as nature” motto of the brand were demanded.

The product contains no additives and it has a superior cleaning performance without harming the skin flora. These features of the product were reflected in the form of packaging. Performance was highlighted with asymmetric and masculine shoulder details while a soft body form was designed for a sense of innocence. White color was prepared for the bottle to enhance purity and elegancy perception. A stylized leaf figure was applied to the bottle to emphasize naturalness aesthetically. A communication area that differs from the competition was also obtained by this way. Considering the cost and production constraints, ready-to-use pump preferred for the bottle.

An elegant package design, which is not common for liquid soaps, was prepared for the product. Thus, differentiation and brand awareness were enhanced.