Bingo Washing-up Liquid

Bottle and label design alternatives that combine naturalness and performance claims of the product were demanded for Bingo washing-up liquid.

The aesthetic curves on the bottle were designed to enhance ergonomics and emphasize performance. The main theme of the label design was determined as naturalness, and everything from the background color to the visual and font selection were prepared to reinforce the perception of naturalness. The color tone and visuals on the label were differentiated according to variant claims, without breaking the powerful shelf integrity obtained.

Differentiating and aesthetics design that can convey naturalness and performance messages to consumers were obtained.