The spray bottle we designed for Hayat Kimya was developed with a strategic design approach aimed at enhancing the competitive strength of the Bingo brand.
The form, which begins with a hexagonal base and transitions into an elliptical cylinder toward the top, offers an exceptional user experience in terms of both ergonomics and visual integrity. This structural transition provides:
- An effective labelling surface,
- Trademark suitability,
- Enhanced perception of volume.
The design journey — from initial sketch to final product — brings together aesthetics, functionality, and brand equity, strategically supporting the product’s positioning in the market.
