As one of Turkey’s most established personal care brands, Arko Nem underwent a comprehensive visual identity and packaging redesign with the goal of refreshing the brand without compromising its core values or emotional connection with consumers.
At first glance, the change may appear subtle — and that’s precisely the point. A well-executed redesign doesn’t disrupt; it revitalizes, strengthens, and prepares the brand for the future while honoring its heritage.
Logo Redesign
The previous logo posed technical challenges and lacked alignment with contemporary design expectations. The new logo offers:
• A simplified, more breathable visual structure,
• Updated typography with a modern aesthetic,
• Improved legibility and ease of application across platforms.
Together, these updates give the brand a more energetic and contemporary identity.
Packaging Redesign
In line with the “Sophisticated Simplicity” trend highlighted in the 2024 Mintel Global Beauty and Personal Care Trends Report, the new packaging design focuses on clarity and modern elegance.
Key enhancements include:
• A clean, fresh color palette that emphasizes the product’s natural positioning,
• More legible and refined presentation of ingredient and product information,
• Harmonized cap colors to establish visual unity across the product range,
• A minimalist design language to increase shelf impact and consumer appeal in the competitive personal care category.
Our design strategy aimed to preserve Arko Nem’s legacy while equipping the brand with a timeless freshness for the future.
This project demonstrates how the thoughtful renewal of a heritage brand can serve not just aesthetic purposes, but also function as a strategic tool for market relevance and consumer connection.
