Sky Fall

Sky Fall is an energy drink brand that draws its energy from the younger generation, particularly appealing to Gen Z. The brand approached us with the goal of establishing a premium presence within the energy drink category, seeking a design that would powerfully reflect the essence of the brand without straying from its core symbol—the tiger. Our task was to create a design universe that would not only maintain but also amplify the brand’s identity.

We refined and strengthened the brand’s tiger symbol, ensuring that it preserved the sense of familiarity and trust it evokes in consumers. This simplification process allowed us to emphasize the brand’s core values without compromising its essence. The logo and typography were crafted with modern and dynamic elements, incorporating gold accents that added a touch of luxury and sophistication. This typography effectively conveyed the brand’s energy and premium appeal. We integrated the tiger symbol into the entire DNA of the brand, maintaining the iconic navy blue color and enhancing the background with a striking tiger pattern. This approach gave the brand a clean yet impactful, powerful yet elegant design identity. The resulting visual world became a platform that strongly reflects Sky Fall’s energy and premium stance.

Sky Fall has successfully developed a modern and powerful design language, establishing an energetic brand identity. The refined tiger pattern and impactful typography have made the brand both familiar and formidable. As a result, Sky Fall has emerged as a standout in the energy drink category, distinguished by its premium image and unique brand identity.