Ozmo Hoppo

When Ozmo Hoppo approached us for their revitalization project, the brand sought to update the design of their existing products. The primary issues were indistinguishable varieties and inadequate flavor visuals.

In crafting the design, we aimed to draw “consumer attention to the product” by establishing a clear message hierarchy. Leveraging the power of neuromarketing, we employed artificial intelligence algorithms to test the design’s visual impact. We repositioned the Ozmo character to focus on flavor and designed the flavor visuals as a dynamic flavor vortex leading to the sub-brand Hoppo, enhancing the products’ visibility by 63%.

To ensure distinct visibility of the variants, we created striking illustrations representing each product variety. Each variant featured a unique flavor vortex emanating from the product, with the items positioned in the Ozmo character’s hand.

By harnessing neuromarketing insights, the flavor visuals and variants of Ozmo Hoppo underwent a visual attention test using AI algorithms, resulting in a 63% increase in visibility for the revamped Ozmo Hoppo designs.