Meyvit

The flavored beverage brand Meyvit, popular among young people and children, tasked us with refreshing its tired and outdated image. The goal was to develop a dynamic and clear design concept that resonates with the target audience.

We embraced the trend of sliced fruit visuals to give the brand a fresh and modern appeal. For the background, we chose a vibrant purple, a color that not only makes the logo stand out but also effectively differentiates the fruit imagery, adding a lively and noticeable touch to the design.

To clearly distinguish the different variants, we used color schemes that correspond with the product’s content in the wavy forms at the top and bottom of the packaging. This approach ensures that each variant is easily recognizable, while the overall design remains cohesive and engaging.