Luppo Lup Lup Moist Cake

The Luppo Lup Lup Moist Cake Family distinguishes itself from competitors by offering the natural taste of homemade cake. The brand aimed to highlight this unique quality on the packaging to reinforce the product’s appeal.

We depicted the product’s most compelling feature—the taste reminiscent of a homemade cake—by incorporating an iconic symbol: the “oven mitt,” often used by our mothers when pulling freshly baked cakes from the oven. This visual representation not only adds a distinctive touch but also creates a strong emotional connection with the consumer. The product illustrations were carefully designed to ensure that the cakes appear appetizing when viewed from above, capturing the consumer’s attention. Additionally, we embraced one of 2023’s standout design trends, the “bold colors” trend, to create a visually striking and unique design language that stands out on the shelves and differentiates the brand from its competitors. This vibrant and daring approach not only highlights the product itself but also reinforces the overall aesthetic identity of the brand.

The homemade taste of Luppo Lup Lup’s moist cakes was successfully emphasized through the oven mitt concept. By utilizing the bold colors trend and innovative design elements, the brand secured a noticeable presence on the shelves, effectively standing out from its competitors. This impactful design strategy not only highlighted the product’s flavor but also strengthened the brand’s perception.