Juss With Basil Seeds

Juss requested a striking and playful design for its innovative “Basil Seed Beverage” product line, aimed at targeting Generation Z as it prepares to launch in the market.

Generation Z places great value on experience and interaction. While exceptional packaging might have been sufficient in the past, today’s consumers expect more. As Tasarist, we developed “interactive packaging” under the concept of “Drink the Fruit” to establish a direct connection with Gen Z. By placing fruit visuals at the center of each bottle and using transparent labels, we created a fun experience for our consumers as they enjoy their Juss Basil Seed beverages.

The Juss Basil Seed Beverage Family offers an “interactive experience” that allows consumers to see the fruit as they drink.

As a first in Turkey, the Juss Basil Seed Beverage Family engages with Gen Z by providing an “interactive and fun” experience.