Juss Pulpy

Juss requested a strong visual identity for its pulpy fruit juice brand, “Pulpy,” one that emphasizes the fruit particles and stands out on the shelf, highlighting the brand’s uniqueness.

To create a block effect on the shelf and ensure the brand’s strong visibility, a deep and striking navy blue color palette was chosen. The most distinctive feature of the product, the fruit particles, were realistically designed using the AI tool Midjourney to give them an appetizing and vibrant appearance.

To enhance consumer engagement and establish a consistent communication style, the “fruit vortex” concept was developed, linking the digital and physical worlds. This concept was strategically designed to ensure Juss Pulpy maintains a consistent presence across both realms, aligning with a cross-platform approach.

The “fruit vortex” concept enabled Juss Pulpy to achieve a memorable and impactful visual identity across a wide range of platforms, from billboards to social media, store shelves to digital advertising spaces. This cross-platform strategy ensured that the brand maintained a strong and consistent presence in both the physical and digital worlds, significantly increasing brand visibility.