In the packaging redesign project for JUSS 100% Fruit Juice, our primary objective was to preserve the brand’s iconic black color, maintaining its premium and distinctive shelf presence.
The new design incorporates carefully curated visual elements that reinforce the perception of quality. Using AI-assisted visualization techniques, the fruit content was brought to life with vivid, realistic imagery, enhancing the overall impact of the packaging.
As a result:
• The new design reflects JUSS’s high-quality promise,
• Creates strong shelf visibility and brand differentiation,
• Delivers a modern, minimal, and impactful visual identity.
This updated packaging strengthens JUSS’s brand equity while enabling faster and more effective emotional engagement with consumers through enhanced visual communication.
