For Baby Me, we developed not just a packaging design, but a distinctive visual identity system and an iconic brand cue that will serve the brand for years to come.
We adopted a unique strategy aimed at differentiating Baby Me within the diaper category — telling the story from the baby’s perspective. On each pack, babies “speak” for themselves, describing the comfort of the product in a playful and warm tone. Combined with a signature crown illustration, this approach creates a strong, recognizable brand asset.
Key outcomes include:
- Brand ownership: Playful expressions and illustrative elements establish a look that is unmistakably Baby Me.
- Emotional engagement: Communicating through the baby’s voice builds a more heartfelt connection with parents.
- Sustainable system: The identity can be extended across future product lines with ease and consistency.
Additionally, Baby Me introduces an industry-first in Turkey: AI-generated baby visuals on packaging. This innovation enabled us to:
- Create realistic, brand-specific expressions,
- Represent diverse cultural backgrounds with adaptable features,
- Achieve natural, emotionally resonant imagery beyond traditional photoshoot capabilities.
The world we designed for Baby Me — blending design, technology, and strategy — elevates the brand beyond a functional product into a unique identity where babies tell their own story.
