Altunsa

Altunsa Gıda, a brand originating from Gaziantep, renowned for Turkey’s natural beauty and high-quality products, is dedicated to delivering the freshest products at the highest quality to its consumers. The brand approached us to develop designs for its sub-brand, “Altunsa Fresh,” which will be launched in the Middle Eastern market. The objective was to create designs that evoke a more natural and fresh feeling for consumers.

For Altunsa Fresh, we created a design system that aligns with the sub-brand’s name and emphasizes naturalness. To best reflect the product’s natural and fresh qualities, we utilized a kraft background and enhanced it with images that appear as if they were freshly harvested from the field or tree. Additionally, by presenting Altunsa Fresh products in a wooden spoon, we developed a “strong product identity” that ensures the brand’s memorability.

This strategy established a competitive visual design system in the Middle Eastern market, ensuring a strong positioning for the Altunsa Fresh brand.