For Pofy, the new diaper brand by E-bebek, we developed the logo, packaging, and backsheet designs through a comprehensive and detail-oriented approach. The entire design process was guided by a deep understanding of the brand identity and consumer expectations, with a strong emphasis on enhancing shelf impact and visibility.
The packaging design:
• Reinforces the brand’s gentle and trustworthy character through a soft heart shape and delicate lilac tones,
• Creates a strong block effect on shelves thanks to distinctive brand assets,
• Highlights the cotton content by incorporating AI-generated cotton textures with embedded baby visuals, delivering a clear and relatable message to consumers.
Pofy’s packaging not only visually communicates the softness suitable for a baby’s skin but also provides a reassuring and emotionally engaging brand experience for parents.
