Luppo Lup Lup Souffle

As a member of the Luppo Lup Lup Moist Cake Family, Lup Lup Souffle stands out from its competitors by offering the natural and unique taste of a homemade souffle, steamed to perfection. The brand sought to convey this exceptional flavor more powerfully to consumers and asked us to highlight it in the designs.

We visualized the product’s unique flavor by incorporating one of the most iconic elements that symbolize the warmth and naturalness of the freshly baked, aromatic souffles made in our mothers’ kitchens—the “oven mitt.” This visual representation not only added an aesthetic layer but also allowed for a strong and lasting emotional connection in the consumer’s memory. To enhance the product’s premium effect, we designed the background in gold, giving the product a luxurious touch. The product illustrations were carefully crafted with details that reflect the real taste and texture of the soufflé, effectively conveying its natural and delicious quality to consumers.

This creative and eye-catching design approach not only highlighted the homemade souffle flavor of Lup Lup Souffle but also strengthened the overall perception of the brand. The product’s natural and premium qualities were successfully communicated through an impactful design language, ensuring a lasting impression in the minds of consumers.