Lezita Fit Çıtır

The brand tasked us with developing a design concept as natural and clear as the product itself, targeting a demographic with a fit, health-conscious, and active lifestyle.

To reflect the healthiness of the product and align with the active, health-conscious target audience, we combined a kraft-look background with a green backdrop on the packaging. This blend visually conveys the product’s natural and healthy qualities.

To further emphasize movement and vitality, we created a dynamic product illustration of the chicken fillets, making them appear as if they are being tossed from above. This visual adds energy to the packaging, resonating with the active lifestyle of the target audience.

Additionally, we incorporated grains from the product into the design, creatively using them to form the dot on the “i” in “Fit” and the dot on the “ç” in “Çıtır,” highlighting the product’s wholesome ingredients. This thoughtful integration reinforces the brand’s commitment to health and fitness, ensuring the design is not only visually appealing but also meaningful and on brief.