The Eti Gong Pops “World Flavors” series was developed with a thematic packaging design approach that brings together distinctive tastes from different countries through culturally inspired elements.
Each variant is customized with iconographic and cultural details that reflect the unique character of the country it represents. Product mascots are integrated into the design with gestures iconic to their respective cultures:
Mexico: A “thumbs up” gesture symbolizing approval of flavor
Korea: A popular “K-Pop” hand gesture representing contemporary culture
Italy: The iconic “flavor gesture” associated with traditional Italian expression
The backgrounds feature country-specific color palettes and patterns that reinforce cultural connections. This visual language is further reflected in the typography, tailored to match the character of each country:
- Energetic and playful for Mexico,
- Calligraphic and modern for Korea,
- Classic and refined for Italy.
Through this approach, each product not only delivers a distinct taste experience but also builds an emotional connection with the consumer by capturing the spirit of the culture it represents.
