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Sirma Vitamin Added Mineral Water

Brief

Sırma Vitamin, appeals to various personal tastes while providing vitamins required for the body. To underline 100% real fruit juice of the product and differentiate from the competition, premium design alternatives were demanded.

Solution

A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. White background was preferred to highlight purity and real fruit juice. Design process was completed with a leaf pattern applied to the wave icon.

Result

Differentiating and funny designs were obtained. The designs also received Gold Award in Crescent and Stars of Packaging Competition.

Project Date

June 2015

Awards

Crescent and Stars of Packaging. Gold Award